Picture this: You tell a digital assistant, “Plan a family vacation to Italy using my points. Stick to our budget, choose hotels we’ve enjoyed before, and take care of everything.” Rather than simply providing a list of links, this intelligent agent curates a complete itinerary and makes the booking for you. This transformation—from just offering help to executing tasks—is what defines the new era of agentic AI in commerce. It demonstrates a significant leap towards a more intuitive and efficient way of handling travel arrangements, making it easier for consumers to enjoy seamless experiences without the hassle of managing every detail themselves.