Picture this: you instruct a digital assistant, "Use my rewards points to plan a family vacation to Italy. Make sure it stays within our budget, select hotels we’ve enjoyed previously, and take care of all the arrangements." Instead of merely providing a list of options, this AI agent curates a complete travel itinerary and finalizes the booking. This transition from mere assistance to full-fledged execution is what defines the new era of agentic AI in commerce, enabling more seamless and personalized user experiences. By leveraging both context and reliable information, these digital agents are set to transform how we interact with online services.