Visa Unveils Security Protocol to Combat AI Shopping Threats for Merchants
2025-10-14 · VentureBeat AI · Original
Visa is stepping up to tackle a growing challenge in the world of AI-driven commerce by launching a new security framework. The initiative, known as the Trusted Agent Protocol, aims to help retailers differentiate between genuine AI shopping assistants and harmful bots that can disrupt online transactions. As more consumers turn to AI tools for their shopping needs, ensuring the authenticity of these digital assistants has become crucial for merchants.